TechTrade Live Channel Forum 2017

Delivering on the Cloud

In one day TechTrade Live will open your business to new channel partnerships, stimulate the ones you have already and create the groundwork for new opportunities.

The focused channel event brings together buyer & seller under one roof, over just one day, underlining the unique value face-to-face events have to offer.

Delivering on the cloud is this year’s event theme. With SaaS and cloud-based business application services revenue is expected to grow from $13.5bn in 2011 to $32.8bn by the end of 2017, our brand new Channel Forum is a peer-to-peer learning and education conference running over the morning of the show.

According to a 451 research study, cloud enabling technologies such as cloud automation and management tools will grow at 28% per year.’’


Featuring keynote sessions on topics such as solutions selling in new ecosystems, CIO interviews, panel discussions Q&As and MSP case study-style interviews, the new Channel Forum at this year’s TechTrade Live provides a valuable focal point for visitors and exhibitors alike, on some of the most fundamental changes, challenges and opportunities the channel has ever faced.




Oct 19th : Leopardstown Pavilion, Dublin

9:00 AM
  • Show & registration opens, continental breakfast available for Channel Forum delegates.
9:30 AM
  • Introduction from our Moderator, Billy Huggard, Publisher TechTrade magazine.
9:40 AM

Every cloud…

  • Billy MacInnes, Contributing Editor TechTrade magazine
  • The channel has faced existential threats to its existence for most of its history.
  • Cloud is the latest technology trend casting a dark shadow over the channel’s future. But despite the initial gloomy predictions, people are discovering that channel partners still have a role to play in delivering on the cloud.
  • What are the threats and opportunities for channel businesses?
  • How can they preserve, entrench and strengthen engagement with customers through cloud?
  • What is the best way to sell it to customers? Is white label cloud a viable option?
  • What impact will cloud have on vendor relationships?
9:55 AM

Solution selling in new ecosystems

  • The channel has been evolving in recent times to become more than box or point solution providers, to empowering resellers to engage with businesses on a deeper level, understand their needs and imperatives and provide complete solutions.
  • Mirroring the big vendors who have developed ecosystems of ISVs, resellers and partners, distributors are moving toward being technical partners to resellers who use deep knowledge to provide customers with full-stack solutions.
  • This has also led to the idea of more defined, but not necessarily restrictive, ecosystems.
  • We focus on how the channel can adapt to this new reality.
10:10 AM

Transformation by example

  • Moderator Billy Huggard interviews an MSP to discover how their business has evolved.
10:25 AM

Panel discussion: Partnerships to deliver better managed services solutions

  • Why is selecting the right vendor partner crucial to becoming a successful cloud services provider?
  • What role do vendors have in helping MSPs profit from the expansion of their managed services portfolio?
  • How can vendors help cloud service providers to see a faster return on investment, obtain recurring revenue and grow margins?
  • What is next in store for MSPs? Top opportunities to consider right now.
10:45 AM

CIO Interview – Meeting IT buyers expectations

  • Paul Hearns, Associate Publisher TechPro interviews a CIO for their perspective.
11:00 AM
Q&A followed by
Vendor Showcase breakout sessions on the main show floors

  • Featuring tailored demos and more one-to-one access across each of the four key cloud environments – software, apps & development, storage and security.

Attendance is free, but pre registration below is required.*

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Organised by Ireland’s Tech Media Leader